EDEN
by  
perrier-jouët   
   Bethan
  Laura Wood
at Design Miami/
Art of the Wild
is spreading its extravagance
through Miami with
the HyperNature experience.
ART AND NATURE
HAVE BEEN AN INTEGRAL PART OF
MAISON PERRIER-JOUËT
SINCE ITS FOUNDATION IN 1811.
Today, this cultural heritage translates to the creative liberty and unconventional observations of nature illustrated by Art of the Wild: the extravagant universe seen by Maison Perrier-Jouët to re-enchant the everyday through the presence of unbridled nature.
British designer Bethan Laura Wood has presented the Maison with a dazzling interpretation of this singular vision of the world, which will be on display in Miami in the form of a vibrant creation called HyperNature.
The story of HyperNature began with an encounter

‘Maison Perrier-Jouët commissioned Bethan Laura Wood because she embodies the exuberance of Art Nouveau, a movement that forms part of the Maison’s cultural heritage, but also for her capacity to develop a multidisciplinary artistic practice while maintaining her own signature style. Within her work, largely inspired by nature, Wood demonstrates an ability to convey meaning through her unique use of colour and form. These traits allow her to fully capture the essence of Art of the Wild’, explains Axelle de Buffévent, Style Director at Maison Perrier-Jouët.
Wood has designed a tree for the Maison named HyperNature, whose curves, petals and colours were inspired by a journey to Champagne several months ago. While visiting the Maison Belle Epoque, the family home of Maison Perrier-Jouët in Epernay, the designer was immersed in Art Nouveau. Her palette of references was enriched by the floral universe of the artistic movement present in every detail of the house, like the arched, wooden doorframe designed by Hector Guimard, the tones of the stained-glass windows and the emblematic anemone motif designed by Emile Gallé for the Maison in 1902.
The context of the industrial revolution that was occurring simultaneously to the Art Nouveau movement drove Wood to use industrial materials but place them in the context of the world of luxury, treating them with an artisanal level of care and respect. A notable feature of her work is broadening perspectives of materials with negative connotations by proposing alternative uses for them. To realise her creative vision in a range of mediums, it is important for Wood to collaborate with specialised artisans: for HyperNature, the petals were hand-dyed with fellow designer Fabien Cappello in Wood’s London studio, and the aluminium branches were produced and anodised by innovators Neal Feay in the US.
Free in form, intense in colour
and radiant by its presence,
HyperNature is the purest expression of Art of the Wild, but, first and foremost, it provokes an emotional reaction.
Beyond the tangible design, HyperNature is a whimsical champagne experience; a new tasting ritual that immerses you into the Art of the Wild.
‘I wanted to highlight the luxurious, memorable occasions on which we drink champagne by enhancing an element of fantasy within the tasting ritual. I also looked for a balance between the striking visual impact of the tree and the delicacy of the Perrier-Jouët champagne tasting ritual’,
explains Wood.
The designer also spent time with Cellar Master Hervé Deschamps, the guardian of the intricate, floral signature of Maison Perrier-Jouët’s champagnes. Together, they explored the exceptional vineyards of the Maison that inspired Wood to draw a parallel within HyperNature with the meticulous work necessary to turn grapes into champagne.
HyperNature mirrors the action of the harvest by allowing elements – a single glass of champagne or an entire branch with multiple glasses – to be ‘plucked’ from the structure, as one would a grape from a bunch or a bunch from a vine. At the root of this tasting ritual, Wood references the terroir and the savoir-faire of Maison Perrier-Jouët.
For the seventh instalment of its annual partnership with Design Miami/, Maison Perrier-Jouët presents HyperNature in the Collectors Lounge, a space entirely taken over by Bethan Laura Wood with the spirit of Art of the Wild. HyperNature will be unveiled among pieces from the designer’s recent collaboration with contemporary furniture manufacturers Moroso, creating a vivid, joyful atmosphere.
To make the most of the Design Miami/ experience, Maison Perrier-Jouët will also present EDEN by Perrier-Jouët at the Faena Hotel on the 5th and 6th of December, an immersive experience that delves into the House’s identity. A series of vibrant events surrounding HyperNature will enchant Miami day and night with an exuberant initiation to its Art of the Wild universe.
About bethan laura wood
Blurring the boundaries between art and design, Bethan Laura Wood’s practice establishes a dialogue between her work, the audience and the wider world.

Through her travels she has observed ‘those crossover spaces between nature and manmade’, which she draws on to enrich her palettes, structure atypical forms and refine her understanding of the cultural connotations of materials.

These elements allow her to elevate the mundane into the extraordinary, an exercise which Wood excels in.
 
PLEASE DRINK RESPONSIBLY
Maison Perrier-Jouët’s
Art of the Wild universe
pulsed through Faena Hotel
day and night.
An unconventional,
unbridled,
unexpected takeover.
Maison Perrier-Jouët presents EDEN by Perrier-Jouët: an ephemeral, immersive experience, taking place at Faena Hotel, in parallel with Design Miami/, the contemporary art fair that the House has collaborated with for the past seven years.
On 5th December, the biggest names in Miami came together to discover Art of the Wild, the extravagant universe as seen by the House to re-enchant the everyday through the presence of unbridled nature. It continues to enchant Miami with a packed programme of events.
MAISON PERRIER-JOUËT IS TAKING OVER MIAMI, WHERE IT UNLEASHED EDEN BY PERRIER-JOUËT:
an invitation to delve into the House’s relationship with art and nature that spans back to its foundation. It was the ideal setting for spreading Art of the Wild, the House’s vision of an unexpected and joyful world, where nature reveals itself in all its liberty and exuberance. Reflecting this vibrant spirit, Winnie Harlow hosted a party on 5th December where people from all horizons were brought together for a unique champagne experience.
The House spread Art of the Wild by setting up this space on the beach. It was fitted with graphics created by Luftwerk, a creative duo commissioned by the House last year to interpret its cultural heritage, in particular the anemone motif designed in 1902 by Emile Gallé - one of the masters of Art Nouveau - that adorns bottles from the Perrier-Jouët Belle Epoque collection. The immersion continued with a virtual reality journey that began in the heart of the magnetic nature of Art of the Wild and took guests on an exploration of the House’s cellars in Epernay, Champagne. Rounding things off, a photobooth in the same style was set up to capture highlights of the festivities.
Created for the House by British designer Bethan Laura Wood, HyperNature takes the form of a tree with an extravagant, intense presence. It proposes a new, whimsical champagne experience where flutes can be “plucked” directly from the branches, as a grape might be plucked from a vine. It is also on display in the Collectors Lounge of Design Miami/ throughout the fair.
EDEN by Perrier-Jouët presents two packed days and nights of Art of the Wild events, during which guests can taste a selection of Maison PerrierJouët’s cuvées. On the 5th, the House hosted a talk with Bethan Laura Wood, organised by Dazed Arts. On the 6th, Maison Perrier-Jouët is welcoming a creative brunch with food designer Laila Gohar and sunset cocktails to accompany a private trunk show presenting the new jewellery collection by Jade Jagger. Rounding off the residency will be the launch of the CR Fashion Book Calendar with Estee Lauder. A complete schedule covering lifestyle, fashion, food and design, reflecting the House’s openness to all forms of creativity.
At the EDEN by Perrier-Jouët, just as at Design Miami/, the House shares its approach to champagne that stands apart from customary codes, stemming from its creative freedom and unconventional observations of nature, supported by a community of free spirits who share its values.
These “Artisans of the Wild” come from a variety of creative fields, including design, fashion and gastronomy – represented by Bethan Laura Wood, Winnie Harlow and Laila Gohar, respectively – as well as art and hospitality. Along with its Artisans of the Wild, the House is writing a new chapter in a story that has been unfolding for over 200 years.
 
PLEASE DRINK RESPONSIBLY